Three takeaways

• New client onboarding is gathering pace at BDM Logistics’ Nottingham facility ahead of the 2026 peak season.
• Experienced London colleagues and new recruits are building the Nottingham team together.
• Alex Yorke explains how personal commitment translates into practical support for luxury beauty brands.

London, 3 November 2026: When we first covered BDM Logistics’ Nottingham warehouse, the story was about the possibilities ahead. Returning to the operation this November, the focus has become much more personal: new clients coming on board, colleagues finding their feet and a team learning what it can achieve together.

For Alex Yorke, General Manager of BDM Logistics Nottingham, the progress in UK luxury beauty fulfilment comes back to the people making it happen. Investment in equipment, technology and supplier relationships has mattered, but so has choosing colleagues who care about the business and each other.

“Finding the right talent and personalities to build on the culture BDM has established over decades in London has been fundamental to laying the foundations for long-term success in Nottingham,” Alex said.

From supporting London to welcoming new clients

Nottingham’s early development included supporting BDM’s Beckton facility, which remains an important part of the wider operation. More recently, attention has increasingly turned to onboarding clients and developing relationships with both existing and new BDM customers.

Their names remain confidential, but Alex’s account offers a sense of what this next stage involves. As activity increases, the team is adapting its processes, investing in the facility and getting to know the requirements of each business it supports.

That takes patience as well as organisation. A new relationship brings people, expectations and priorities to understand, alongside the practical work of receiving stock and preparing orders.

Bringing BDM’s experience to Nottingham

Three shift managers and two senior drivers have transferred between BDM’s sites, bringing experience and familiar working standards to Nottingham. Support from the London management team has helped connect the two operations.

Alongside those transfers, Alex reported 16 permanent team members who were new to BDM at the time of the interview. They include experienced local recruits, people recommended by colleagues and others given an opportunity because Alex felt they would fit.

There is warmth in the way he talks about those recommendations. For him, someone encouraging a friend to join says something about the place they work.

“We can develop skills and bridge experience gaps, but finding people with the right attitude, personality and willingness to be fully committed to BDM is just as important,” Alex said.

What does that care mean for luxury beauty brands?

Alex’s answer starts with getting close to the brand and understanding the people behind it.

“You have to immerse yourself in the brands and build strong relationships with the people behind them if you want to earn their trust,” he said.

In practice, that has included personally taking last-minute orders or samples to a depot and finding ways to shorten lead times when a client needs to act quickly.

These are the moments when a logistics relationship becomes very tangible. For a beauty brand working towards a launch or its first UK orders, having someone take responsibility can make a difficult day easier.

A late delivery, and colleagues who stayed

One recent evening brought that commitment into focus. A new client’s first container arrived later than expected, with its first UK orders approaching within days.

At short notice, Senior Operations Manager Leigh and four colleagues changed their plans and stayed until 7pm to unload the stock safely.

Alex remembers the willingness with which they stepped forward. Their help gave the operation the best possible chance of supporting the client’s urgent start.

As Nottingham heads into the 2026 peak season, that shared responsibility is what gives Alex confidence. The facility is growing, but his pride rests in the people growing with it.

“We’re building something special in Nottingham,” he said.

To discuss your brand’s UK beauty fulfilment requirements, contact BDM Logistics.

ENDS